STUDIO LAB

The problem

In online fashion, every SKU needs product shots and a long description page, usually outsourced to studios and agencies. For a small seller or a brand refreshing its range every season, that repetitive work is costly and slows time to market, in a Korean e-commerce market that reached roughly KRW 228.86 trillion in transactions in 2023 (Statistics Korea).

The solution

STUDIO LAB sells two complementary building blocks. GENCY, a generative AI service, builds a complete product page (copy, layout, image placement) from a single photo. GENCY PB is a robotic photographer that automates shooting, retouching and printing, in a studio or a retail space.

How it works

1. The seller uploads a photo of the garment to GENCY.
2. The model analyzes product features and generates the description, selling points and layout; the company quoted about 15 seconds per page in 2025.
3. For new shoots, the GENCY PB robot analyzes the subject in real time to pick the camera angle and highlight the product or model.
4. Robot motion, lighting and staging are coordinated automatically, and the system recognizes the subject's gestures.
5. Images are retouched, then exported to the product page or printed on site at events.

Value proposition

Lower cost and faster turnaround for product content: a page generated in seconds instead of going through an agency, and repetitive shoots handled without a photographer. The company does not publish per-customer savings figures.

Technology edge

Most AI tools for e-commerce edit photos that already exist, while automated studios sell camera hardware. STUDIO LAB connects the two: a robot that produces the image and a model that writes and lays out the listing. That combination earned it CES Innovation Awards in three different categories (AI in 2024, robotics in 2025, XR and spatial computing in 2026).

Business model

B2B: GENCY software for brands and sellers, plus the GENCY PB robotic system for retail spaces and events. Public pricing not disclosed.

Market

According to Statistics Korea (reported by Hankyung in January 2025), Korean online shopping transactions reached about KRW 228.86 trillion in 2023 and were expected to top KRW 240 trillion in 2024. STUDIO LAB targets fashion first, then sellers on global marketplaces such as Amazon.

Competitors and alternatives

Paris-based Photoroom raised a USD 43 million Series B in February 2024 and reports more than 150 million downloads of its AI photo editing app. Poland's Orbitvu, majority-owned by Abris since 2022, sells automated photo studios to customers in more than 50 countries. STUDIO LAB stands apart by pairing robotic capture with generation of the sales page itself.

Use cases

• A Korean fashion brand such as LF or W Concept auto-generates pages for new SKUs from its product photos.
• An apparel group such as Shinsung Trading industrializes listing production with GENCY.
• A retailer installs GENCY PB in a pop-up store: visitors are photographed by the robot and leave with a print.
• An independent seller prepares marketplace listings without booking a studio.

Traction and proof points

Customers named in February 2025: LF, GS Retail and W Concept. In May 2026 the company claimed more than 6,000 customers in Korea and abroad, including F&F, Shinsung Trading and Highlight Brands. Announced collaborations with Intel, BMW and Galderma; a GENCY studio opened with SK Telecom in Seongsu in 2025 and a showroom in Gangnam's Fiber Center. CES Innovation Awards: Best of Innovation 2024 (AI), Honoree 2025 (robotics), Best of Innovation 2026 (XR and spatial computing). Exhibited at 4YFN during MWC 2025, top 10 finalist in the SuperAI 2026 Genesis competition in Singapore, and announced for VivaTech 2026.

What remains to be proven

The 6,000 customer figure is not broken down (paying accounts versus free users) and no revenue is disclosed. Stated generation time moved from about 15 seconds in 2025 to about one minute in 2026 depending on the source, which needs clarifying. The company also has to show that GENCY PB is a profitable product at volume, not just a trade show attraction.